Three Areas Of Lowering CRM Implementation Cost: (1) Requirement Finding and Software and Partner Selection
In many boardrooms CRM has a bad name. Horror stories of low user acceptance, uncontrollable cost explosions and never-ending projects...
We Like To Like What Others Like – A Different View On The Customer Experience
Managing the Customer Experience is a very hot topic in CRM these days. Assisting customers in traveling an effortless customer...
How Big Data Analytics Will Ruin Curry’s Customer Marketing Pyramid
In the eighties and nineties of the last century marketing gurus first taught us about CRM. People like Jay Curry,...
Where is True Mobile CRM Hiding?
When you hear people talk about “Mobile CRM” their conversation almost always seems to be about granting remote access to...
Towards More Sustainable CRM Consulting
Every day at least a hundred thousand consultants worldwide find their way to their client’s offices. Most of them drive...
Forget About The Rolodex When Talking CRM
Many of the CRM implementations I’ve been involved in over the years were about setting up a huge, centralized Rolodex....
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